If you had to choose between shopping online (virtual stores) or physically going to the store, which would you pick?
If you’re anything like me, there are a few factors to consider. How far is the store, how tired am I, how quickly do I need the item? I generally go for the easiest or fastest option. And for the most part, easy means shopping online and fast means going to the store.
However, despite the growth of online retail, it still only accounts for about 10% of all sales. And companies are starting to realize the importance of integrating technology into their physical stores.