7 Ways Retail Kiosks Are Making a Difference in Sales

Before retail kiosks, kiosks made their debut sometime in 1977 after a student at the University of Illinois at Urbana-Champaign created a touch-screen system that offered users information to find movies, bus stops, extracurricular activities, and courses. In 1985, the retail industry grabbed hold of the kiosk concept and used a series of interactive kiosks after the shoe retailer Florsheim Shoe Company started using them in various locations. Over 600 kiosks shared images and videos of shoes to consumers that were not available in the actual stores.

Read More

Retail Digital Signage: 5 Things The Pros Do And So Should You

So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.

Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)

With so many options, it can be hard to decide what do to, let alone how to do it.

Read More

Is Digital Signage the New Platform in Retail?

The first time I walked into a department store that had thrown their clunky cash register out the window and replaced it with an iPad, I thought, “Wow. Look at this advancement.” I now think the same thing when I see companies utilizing digital signage for retail.

Now that we’ve moved successfully into the Information Age (or Digital Age), it’s safe to say that the technological advancements we experience every day will only improve.

Read More

Fashion and Physical Stores: 6 Things Customers Want

Here’s something that might surprise you: people still love buying products in stores. Nearly 40% of consumers buy something at physical stores weekly, as opposed to the 27% who make online purchases weekly.

It might not seem accurate considering how online shopping has changed the retail landscape, especially after Q4 earnings reports were released. But consumers still love to see, try, and feel the product their shopping for before committing to buying it.

Read More

How Retail is Using The Internet of Things

Computer. Phone. Bridge. Glasses.

What do all those things have in common?

Thanks to advances in technology, they can all connect to each other. It may sound crazy, and some of them do require specific versions (like Google glasses), but it’s no longer uncommon for devices and machines to interact with each other using the internet.

Read More

Beacon Technology in Retail: An Exciting New Tool

Imagine this.

You’re a young, single father out grocery shopping. Money is tight, so you’re on the lookout for good deals. As you walk into the store, you notice a sign that says the store has recently introduced a beacon advertising system that might help you do just that.

You already have an app that the beacons will work with on your phone—no need to scan a QR code—so you simply continue shopping.

Read More

Virtual Stores

If you had to choose between shopping online (virtual stores) or physically going to the store, which would you pick?

If you’re anything like me, there are a few factors to consider. How far is the store, how tired am I, how quickly do I need the item? I generally go for the easiest or fastest option. And for the most part, easy means shopping online and fast means going to the store.

However, despite the growth of online retail, it still only accounts for about 10% of all sales. And companies are starting to realize the importance of integrating technology into their physical stores.

Read More

5 Ways Retail Buyer Behavior Is Changing for 2016

The amount of money spent at retail stores has begun to drop. Retail buyer behavior and habits have started to change and companies are left wondering how to draw in and keep their consumers.

But the changes in buyer behavior don’t have to spell doom for retail corporations. A new year brings to light new trends and strategies that have emerged to help corporations connect with their customers.

One of the biggest changes in retail has been the customer. Here are some of the facts behind the changes in customers and their habits, as well as some tips on how to pull in their business.

Read More