Before retail kiosks, kiosks made their debut sometime in 1977 after a student at the University of Illinois at Urbana-Champaign created a touch-screen system that offered users information to find movies, bus stops, extracurricular activities, and courses. In 1985, the retail industry grabbed hold of the kiosk concept and used a series of interactive kiosks after the shoe retailer Florsheim Shoe Company started using them in various locations. Over 600 kiosks shared images and videos of shoes to consumers that were not available in the actual stores.
If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.
If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.
So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.
Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)
With so many options, it can be hard to decide what do to, let alone how to do it.
You’ve been resisting the change. You’ve been justifying why your paper and poster marketing campaign is still relevant. You’ve even been telling other businesses that you want to stay “old school” with your big vinyl banners and paper posters so you stand out.
You’ll stand out, all right.
So far out, that consumers just might walk right past you.
The first time I walked into a department store that had thrown their clunky cash register out the window and replaced it with an iPad, I thought, “Wow. Look at this advancement.” I now think the same thing when I see companies utilizing digital signage for retail.
Now that we’ve moved successfully into the Information Age (or Digital Age), it’s safe to say that the technological advancements we experience every day will only improve.
It’s no secret that a large majority of Americans today shop online.
Seventy percent, to be concise.
But that doesn’t mean those online shoppers never step foot in an area store first to take a gander at what they eventually bought online.
It could very well be that their decision to buy started at that local store, right in front of a bright and shiny kiosk.
Here’s something that might surprise you: people still love buying products in stores. Nearly 40% of consumers buy something at physical stores weekly, as opposed to the 27% who make online purchases weekly.
It might not seem accurate considering how online shopping has changed the retail landscape, especially after Q4 earnings reports were released. But consumers still love to see, try, and feel the product their shopping for before committing to buying it.
Pete is the proud owner of a brand new phone. He’s been waiting for months to upgrade his old phone for the shiny new one. Finally the day arrives.
He eagerly takes in his old phone, gets the new one, and takes it home to set it up. But something goes wrong. The phone isn’t working properly.
You may have noticed some changes in credit cards and credit card readers recently.
The little squares that have appeared on the cards. The slot at the bottom of card readers where people put their cards.
But what exactly are these changes and why are they necessary?
Computer. Phone. Bridge. Glasses.
What do all those things have in common?
Thanks to advances in technology, they can all connect to each other. It may sound crazy, and some of them do require specific versions (like Google glasses), but it’s no longer uncommon for devices and machines to interact with each other using the internet.
You’re a young, single father out grocery shopping. Money is tight, so you’re on the lookout for good deals. As you walk into the store, you notice a sign that says the store has recently introduced a beacon advertising system that might help you do just that.
You already have an app that the beacons will work with on your phone—no need to scan a QR code—so you simply continue shopping.
If you had to choose between shopping online (virtual stores) or physically going to the store, which would you pick?
If you’re anything like me, there are a few factors to consider. How far is the store, how tired am I, how quickly do I need the item? I generally go for the easiest or fastest option. And for the most part, easy means shopping online and fast means going to the store.
However, despite the growth of online retail, it still only accounts for about 10% of all sales. And companies are starting to realize the importance of integrating technology into their physical stores.
The amount of money spent at retail stores has begun to drop. Retail buyer behavior and habits have started to change and companies are left wondering how to draw in and keep their consumers.
But the changes in buyer behavior don’t have to spell doom for retail corporations. A new year brings to light new trends and strategies that have emerged to help corporations connect with their customers.
One of the biggest changes in retail has been the customer. Here are some of the facts behind the changes in customers and their habits, as well as some tips on how to pull in their business.