Which Digital Signage Software is Right for My Business?

So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a digital signage software that is simple to use, makes sense, and gives you peace of mind moving forward.

And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.

Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.

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Digital Signage 101

Once upon a time in a land far, far away, digital signage didn’t exist.

If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.

Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.

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5 Top Digital Signage Challenges

Most kids dash out to get their driver’s permit the second they’re old enough.

Their sweet sixteen comes with a driver’s license—and, for the lucky ones, a sweet ride.

I, however, dragged my feet until right before my freshman year of college to finally get my license.

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