Interactive Digital Signage: The Pros (there really are no cons)

No matter what industry you use it in, interactive digital signage can make your content more impactful, engaging and exciting.

Just like people are more likely to remember something if they write it down, they are also more likely to remember something if they have to engage with it, rather than just see it. We only remember 10% of what we read. We only remember 20% of what we hear. We only remember 30% of what we see. BUT, we remember 80% of what we personally experience. That’s where interactive signs come in.

Not convinced interactive digital signage is for you? Here’s three reasons why interactive digital signage is a must for any signage need…

It’s ENGAGING.

What are you most likely to stop and look at: a screen with a slogan and photo OR a screen that offers you the choice to look at whatever content you’re most interested in?

Probably the second option, right? EXACTLY. 81% of survey respondents said that interactive content grabs attention more effectively than static content. So yes, it’s pretty obvious that we’re more likely to approach an interactive kiosk than a static sign (even if it’s on a digital screen, even if it’s displaying video). With interactive marketing your business can grow brand awareness, differentiate from your competition, increase customer loyalty, and increase profits!

In retail, making digital signage advertisements interactive increases a shoppers likelihood to impulse buy. In fact, 70% of marketers found that interactive content is more effective in converting visitors. So, instead of displaying a photo or video of your products, get creative and think of ways your customers can engage with your products digitally!

It’s MEMORABLE.

What are you most likely to remember (Yes, this again…): a screen with a slogan and photo OR a screen that offers you the choice to look at whatever content you’re most interested in?

Again, probably the second option! That’s because digital signage is inherently more memorable than traditional, static digital signage. Interactive advertising manages to hold the attention of the consumer longer, leading to a better chance of that consumer remembering YOUR BRAND. Actually, “unaided brand recall was 8% higher for interactive ads, and 10% higher for aided brand recall – for example when viewing a subsequent ad or piece of marketing.”

Today the average person is bombarded with the equivalent of 174 newspapers of data every single day. That’s a lot of distracting information! In reality, the average person only retains about 10% of the information we hear, 3 days after we hear it.

So, by making our digital signage interactive, it increases the likelihood that your content will be retained among the 174-newspapers-worth of information we absorb in a given day.

It’s IMPACTFUL.

We can’t emphasize enough that consumers are demanding more and more from businesses. They’re looking for personable, meaningful interactions among a sea of constant distraction. This is exactly what makes having the ability to actually interest and engage them with your content so impactful.

By integrating interactive content into your digital signage strategy, you make it easier to gather impactful metrics — how many people are interacting, what are they interacting with, for how long, where are they dropping off, etc. You open up the doors to help make data-driven decisions that will ultimately impact your bottom line.

At the end of the day, it is of course important to carefully consider what content works best for your digital strategy and customer profiles. If interactive digital signage sounds like a good fit for both, you could be on the cusp of something incredibly impactful! Check out this blog post with more tips when thinking through where to place your interactive digital signage.  

Have you successfully implemented interactive digital signage? Tell us what worked (or what’s stopping you in your tracks) in the comments below!

5 Ways Digital Signage Can Make Trade Show Marketing Easier and More Effective

Trade Shows. They’re often the most stressful and chaotic marketing activities. They cost a significant investment in time, money and resources, which puts a lot of pressure on marketing to showcase your company’s products or services and maximize your ROI.

Digital signage can be the key to trade show success for the modern marketer. Here are 5 ways digital signage can make your trade show marketing easier and more effective.

1) Save Money by Increasing Efficiency

You’ve got to spend money to make money, right?

Trade shows require an investment to ultimately extend your brand, meet new prospective customers, and drive revenue for your business. Your trade show budget obviously should make you consider with extra attention what is and what is not worth an investment based on your business goals.

By taking your signage digital, you save both time and money.

Printing new signage means throwing money into project management, design, printing, shipping, and more. But, since digital signage can be updated via an online content management system in real time, the idea of printing new signage each time you have a light bulb moment for new content seems pretty old school. Plus, most research shows that within a year of implementing digital signage, you see a 30% savings in costs!

Digital signage allows you to utilize and implement all of your content ideas as they come to you with only your investment in software licenses (and one-time hardware costs of course).

2) Increase Audience Interest and Engagement

Using digital signage as part of your trade show marketing strategy helps you engage with attendees before they even step foot in your booth.

This is crucial for success at conventions because every company is fighting for attendees’ attention at once.

We’ve walked the earth with static imagery for quite some time now. Billboards, flyers, banners… these all work, but research shows that people respond better to marketing tactics that are new and exciting. Of the 70% of Americans who recall seeing a digital video display in the past month, 47% specifically recall the ad they saw. In fact, digital signage captures 400% more views than static signage.

That being said, there are a number of ways to utilize digital signage to engage convention attendees while they wander through countless booths and displays waiting for something special to catch their attention.

3) Broaden Audience Demographics

Digital signage is a means for your company to reach multiple different target audiences with the same sign.

With the opportunity to display videos, images, tables, charts, slides, or whatever else your creative team can come up with, reaching more than one demographic is easy.

For example, industry case studies could be on display for the prospect approaching your booth who might be curious about what your company can do for their specific industry.

In the same display with a split screen, or immediately after, you can display enticing images and videos that provoke curiosity to simply get people to take pictures or videos of your booth, which will get your brand more exposure when they post on their Snapchat, Instagram, and Twitter accounts.

Digital signage allows for a variety of different types of content to be displayed, and it is possible to create the most amazing content for more than one target audience on just one screen.

4) Speed up Your Booth Setup

The stress and hard work surrounding trade shows begins the day you commit to going months before the show, until the booth is completely setup on trade show day. Digital signage can help alleviate some of this stress by making a portion of the booth setup work easier.

No one likes spending hours fidgeting with trade show technology the day of the event.

Technology issues become a thing of the past when your digital signage allows you to preload content for offline play.

Digital signage content manage systems like Skykit help you save time by caching content onto your displays when you publish. This means that you can load content from your company’s office across the country before the show and know that when your setup team plugs it into the display, it will just work right away!

5) Allow for More Display Options

Once again, digital signage has (basically) no limits, especially when compared to static signage.

Digital signage can display almost anything, even static imagery – it’s the best of both worlds! It can also give room to display multiple content types and messages in rotation, rather than having to choose just one.

For example, Skykit’s parent company, Agosto, attended Google Next ‘18 and maximized the use of digital signage at the booth by displaying numerous slides on multiple screens that contained everything from branding to testimonials to case studies to videos.

Bringing your company to life through digital signage gives you multiple chances to wow convention attendees and draw them in to start a conversation that could turn into real revenue for your business.

Interested in utilizing digital signage for the next trade show you attend? Contact us!

Have you used digital signage at a trade show? Comment below and tell us your experience, we’d love to hear it!

How We Use Digital Signage to Improve Employee Engagement & Workplace Culture

Today’s workforce is changing rapidly. According to Deloitte, HR departments are hyper-focused on finding new ways to improve company culture and employee engagement in order to retain talent and keep teams productive.

Fortunately, there’s technology that can help with that! Many of our customers use digital signage technology internally with the main goal being to improve communications and foster engagement across siloed teams.
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7 Steps to Developing Your Digital Signage Content Strategy

Content is king. We all know that by now. The best marketing, ad, and engagement campaigns companies run are always founded on a compelling story, offer, or message. Even if your goal with your digital signage is to engage your employees, you can still learn from the big ad campaigns. We’ve got 7 steps to developing your digital signage content strategy that can shift your sales and branding message significantly.

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How Digital Science is Changing the Digital Signage Industry

If you look back on the history of digital signage, you’ll discover that the concept of video marketing and promotion all started with a television set and a VCR. But, where is digital science now?

As more and more retailers began to wheel into their stores clunky TV’s and even clunkier VCR’s, it was evident that video was fast becoming a medium that could be produced, stored, and played back for promotional reasons.

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LED and LCD Screens: What to Use When and Where

LED screens are changing, so it is important to understand the difference between LED and LCD screens.

Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors — primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.

As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?

It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.

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Digital Signage and Pokémon Go for Local Businesses

In July of 2016, the landscape of the world changed virtually after a colorful, animated war broke out, all thanks to Pokéman Go. Everywhere across the globe, soldiers, both young and old, could be found wandering the land with square, lighted devices in their hands (a.k.a. smartphones).

The soldiers aren’t dressed in camouflage, but in plain clothes. Usually.

They don’t wear helmets and they move in packs. Usually.

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Which Digital Signage Software is Right for My Business?

So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a digital signage software that is simple to use, makes sense, and gives you peace of mind moving forward.

And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.

Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.

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Outdoor Signage and Social Media at the Rio Olympics

The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.

And they do…

They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.

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Google Digital Signage: Chromecast, Chromebit, and Chromebox

As Google digital signage grows, so do the pieces of hardware and software available to users. Google has stepped up with different kinds of hardware to help users make the most of their technological needs.

The hardware required to complete a digital signage solution is typically a commercial-grade screen and a media player. There are lots of options out there for displays.

There are also lots of options out there for media players, and for Google, that includes the Chromecast, Chromebit, and Chromebox. 

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Retail Digital Signage: 5 Things The Pros Do And So Should You

So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.

Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)

With so many options, it can be hard to decide what do to, let alone how to do it.

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4 Reasons to Go With Digital Menu Boards

When digital signage first emerged, it came in the form a basic television set with a VCR that boasted information about a product or sale.

As the signs and their abilities progressed over time, the screens matured into large, commercial grade LED’s or LCD’s. Today commercial grade displays come in all shapes and sizes. From flat screens to round screens to kiosks both short and tall, it seems there’s nothing you can’t accomplish with a digital display.

Throw in a well-polished cloud based content management software (CMS) and you’re well on your way to a digital menu board that can be a game changer for you.

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4 Under-Used Digital Menu Board and Kiosk Strategies You Should Really Know About

In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.

As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.

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5 Reasons Why Your Digital Signage Campaign Will Fail

It’s a tough title, I know.

But it’s an important one. And it’s important because many businesses will attempt to make the move to digital without fully understanding what they need to do to really make it work.

Many years ago, we had a neighbor who used to throw some seeds in the center of a grassy circle in his front yard and call it a garden. Sometimes flowers would grow, sometimes they would not.

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Will QSR Kiosks Replace Employees?

There’s a storm brewing in the food service industry in quick service restaurants (QSR) and fast casual.

It’s the fear that interactive kiosks will replace employees.

At least that’s one side of the story.

On the other side, once the storm passes, it’s clear skies in and around the self-service kiosks where managers and employers everywhere are saying the digital kiosks are far from a threat.

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9 Ways To Use Digital Signage in K-12

K-12 classrooms don’t look like they used to. Green chalkboards covered with dusty white chalk are a rare find. Today whiteboards take their place.

And where a row of cubby’s used to exist, now a row of computers live there.

But that’s not the only digital advancement in the classroom. Digital signage is fast becoming part of the classroom décor. And why wouldn’t it be? Millennials and the children of millennials expect access to digital platforms as part of their communication.

It’s integrated into their lives, after all.

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5 Reasons Why You Need a Digital Drive-Thru Menu

If I were to ask you what restaurant you thought had the very first drive-thru window ever, what would your guess be?

If you guessed McDonalds (like I did) you’re wrong.

The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible person through a two-way speaker.

The first chain restaurant to adopt the concept was Jack In The Box. McDonalds didn’t actually hop on board until 1975.

The more you know, right?

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The History of Digital Signage

Every story has a backstory that started with a spark or an idea. Better known as history, these stories spur us to go beyond our humble beginnings and into a place where we create more history. The more history we create, the more stories we have to tell.

Digital signage has such a story. One probably wouldn’t think there’s much to it, but there is. It’s a good one, too.

I’d better start by saying the origin and history varies depending on what your definition of signage is. For this post, I’m going to start at the beginning of communication on signage, not “digital signage.”

So, no nitpicking over definitions.

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Why You Should Consider Custom Kiosk Applications

Kiosks are fast becoming a standard feature in various businesses. We see kiosks and kiosk applications in all shapes and sizes, from the restaurant industry to the retail industry and everything in between.

Kiosks are usually strong and sturdy, build to withstand frequent usage from thousands of hands, although turning a tablet or iPhone into a kiosk isn’t unusual.

They’re created specifically for remote use, and are most often found in places like restaurants, banks, and airports.

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Where Should You Put Your Interactive Digital Sign?

With digital signage growing faster than the speed of light, it’s great to see all of the different ways industries across the globe are using them, including using an interactive digital sign (or, if they’re feeling very crazy, multiple interactive digital signs).

From powerful videos to informative messages, digital signs are changing the way we do business; sales are increasing, branding is growing, and marketing strategies are blowing the competition away.

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Raspberry Pi Digital Signage: is it the Best Low-Cost Option?

Raspberry Pi digital signage has been around for a few years. Because of the low price tag to Raspberry Pi, many think of it as the easiest, lowest barrier to entry hardware solution for their digital signage needs.

And if that were the assumption, I think you would be wrong.

Don’t get me wrong: there is definitely a time and a place for Raspberry Pi… but more on that in a minute.

But first… Chrome.

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Digital Signage 101

Once upon a time in a land far, far away, digital signage didn’t exist.

If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.

Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.

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4 Tips to Help You Create Visual Display Content That Resonates

Every once in a while we see a marketing campaign that flops. Meant to resonate with consumers and steal the show, some marketing strategies (whether it involves a visual display or not) fail miserably, sometimes doing more harm than good.

Take Burger King’s former mascot, ‘The King’, for example.

Created in an attempt to stand up against McDonalds long-time hero Ronald McDonald, the odd looking mascot and his strange commercials ended up turning people away rather than bringing them into the restaurant.

The result was a decrease in sales.

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Digital Signage VS. Print: Is it Time to Ditch the Posters?

When I was a kid, I remember hoping I would see one of those billboard guys rolling a new sign on any given billboard as we whizzed down the highway.

It fascinated me, the way two or three men rolled a brightly colored advertisement into place for all the world to see.

As I drive down the highway today, I still see those billboards, only they don’t require those men with the tools to roll it and glue it.

One by one, digital billboards are replacing static boards.

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When does it make sense to use LED screens for digital signage?

One of my favorite aspects of the digital signage industry is the history of its growth. With 2016 in full swing, it’s safe to say this chapter of history is all about LED screens.

LED screens, or light-emitting diode screens, are changing. Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors, changing is size, changing in price, and changing the way the world does digital signage.

When a retailer or business isn’t using an LED to share their message with the world, they’re using LCD screens, or Liquid Crystal Screens.

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Understanding Digital Signage Basics

If you’re new to the world of digital signage, you have a lot of questions:

  • What exactly is digital signage?
  • Why do I need to use digital signage?
  • Where do I begin?
  • What kind of software do I need?
  • What kind of hardware do I need?
  • What type of content should I display?

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Is Digital Signage the New Platform in Retail?

The first time I walked into a department store that had thrown their clunky cash register out the window and replaced it with an iPad, I thought, “Wow. Look at this advancement.” I now think the same thing when I see companies utilizing digital signage for retail.

Now that we’ve moved successfully into the Information Age (or Digital Age), it’s safe to say that the technological advancements we experience every day will only improve.

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8 Tips for Launching Your First Digital Signage Campaign

Launching your very first digital signage campaign is a big deal.

You’ve decided to graduate from sticky notes and posters to a widescreen monitor that talks to people, so you want to make sure it’s done right.

We want to make sure, too. That’s why we publish these posts; because you have questions and we have answers.

So let’s have at it.

Let’s dig into our 8 tips on launching your first digital signage campaign.

1. Determine Your Why

Deciding you want to go digital is not a decision that comes lightly.

It’s a decision that actually comes with lots more decisions, like determining why you want to launch.

To determine this, you need to ask yourself a couple big questions:

Why do you want to go digital?

What are you trying to accomplish?

By determining the why in your business, you can find clarity in your vision and ultimately attract the ideal consumer to that vision. If you’re not clear, those that see you and your brand won’t be clear, either.

They won’t know what you’re about or what you stand for.

Brainstorm with your team to determine what the purpose and goal of your digital campaign is.

Get very clear.

And then get ready to explore what other businesses are doing with their campaigns.

Don’t know where to start? Click here to try this fun little test that might give you a leg up in determining your why.

2. Investigate Other Campaigns

Pepsodent toothpaste was the toothpaste of choice in the 1950’s.

When it came to oral hygiene, everyone brushed with Pepsodent.

That is until Crest decided to do something different.

In an effort to increase market shares, Crest made the bold decision to add fluoride to their product. They were the first to do this, which pulled consumers to the new and improved product in droves.

For the next 30 years, Crest would dominate toothpaste sales, and all because they looked at the Pepsodent campaign to determine what Crest needed to do differently.

By investigating other digital marketing campaigns, you can determine what the competition is doing, and what you need to do differently to grab attention.

Take the digital campaign for Apolosophy Shampoo, for example.

The marketing team for this shampoo knocked it out of the park when they decided to put sensors in a digital sign on a subway platform in Sweden that would respond when the subway rolled in.

As the train pulled up to the platform, the sensors in the sign were activated and the digital image of a woman would come alive as her hair was blown out of place.

Her hair gets blown, your mind gets blown. It all works out.

If you were the creator of an incredible shampoo, how could you top this campaign?

By investigating other digital campaigns, you can find the pros and cons of the ones you study so you can create something spectacular from there.

3. Consider Locations

I was going to start this section out by writing, “Location, location, location,” but I already did it in a blog post on Sixteen-Nine.

So instead I’m going to start out by saying…

Where you put your digital sign is just as important, if not more important, than brushing your teeth every day with Pepsodent.

Or Crest.

Or whatever you use.

It’s actually more important than that.

The location of your signs needs to intersect directly with your target market.

If you’re considering an in-house digital campaign, your signs need to be placed where employees or potential customers can see them.

If you’re considering a larger, consumer wide campaign, your signs need to be placed in a high-traffic area where your target market frequents.

You also need to make sure your signs aren’t up to high or in overly lit areas.

Lighting and position are important.

Take the time to really look at the best locations for your digital signs. Consider high traffic areas and areas where employees or potential customers gather.

4. Create Engaging Content

Boring content solicits worn out business and unenthused customers.

Fresh, bright, happy content solicits on-fire business and ready-to-buy customers.

The content you create needs to be on fire.

It needs to be up and coming and shine like no other. And…it needs to grab the attention of the viewer, especially because you only have about 9 seconds to entice them before they move on to the next thing.

Bear in mind the demographic of your audience, too if your target is the millennial, showing video or images of seniors enjoying life on a swing set isn’t going to fly.

Don’t overload your content with too many animations, either. Continual, moving text is difficult to read and can disengage your viewer fairly quickly.

Consider a call to action as well.

A call to action gives your potential customers a reason to engage with you.

Whether it’s to upload pictures to be included in a collage, or to add a comment to Twitter with your hash tag, creating a call to action can be the difference between a boring screen that shows boring pictures, and a killer campaign that takes the cake.

They always say less is more.

Use still images, engaging video, and a call to action, and you’ve got the perfect recipe for engaging content.

5. Get Social

Yes, we know.

You hear this all the time.

But do you really take the actions necessary to fully incorporate social media?

There are two ways you can show the world how your marketing strategy is changing:

1. by using your social channels.
2. by incorporating social media into your campaign.

As mentioned in the previous tip, giving a viewer a reason to engage is a brilliant way to spread the word about who you are.

So create a call to action that asks your viewers to share your amazing-ness on social media and you’ll get the engagement you want.

Universal Pictures pulled this off like a charm with their geo-specific digital campaign for the release of Despicable Me 2 that invited consumers to control a digital sign with their mobile devices.

Once engaged, a personalized video was created and viewers were encouraged to share the video on social media.

By using social media and including a call to action, digital sign campaigns can stretch their message to people that may never see their actual signs.

How incredible as that?

And don’t forget to create social content regularly during the campaign that tells the world about your new venture.

When consumers learn about advancements in your business, they understand you to be innovative and fresh.

Let them know that’s exactly what you are.

6. Get Feedback 

You have to know that what you’re doing is working.

Ask your customers what they think of your digital campaign.

Did it attract their attention? Were they moved to act? Did they actually buy the product or are they considering buying the product?

There are many ways you can obtain this feedback, including through social media or e-mail.

Bear this in mind when creating your marketing campaign.

Creating a call to action that collects an e-mail address or Twitter handle can be the start of a beautiful relationship. Feedback, good or bad, can only help you improve.

7. Determine Your ROI From Every Digital Signage Campaign

If you’re making money and able to see an increase in sales, you know you’ve made the right choice in switching from pen and paper to digital.

To determine your ROI, you need to know if the money you put into your campaign will pay for itself in a justified amount of time.

Track your sales.

Do they increase faster in one location than the other?

Or do they decrease?

What’s working?

What isn’t?

By asking yourself these kinds of questions, you can find out what adjustments you might need to make in the campaign. Sometimes a little tweak can make a big difference in your ROI.

If you aren’t seeing an increase like you expected, that doesn’t mean digital wasn’t the way to go; it simply means you haven’t found the “sweet spot” for your campaign.

Kick your numbers around, find these answers, and make the necessary adjustments.

8. Celebrate Your Wins

We often forget this part.

We get so wrapped up in the launch and adjusting our campaign that we forget to celebrate your wins.

Moving to digital is a big deal.

We talked about that right off the top.

So when you see results that make a difference, celebrate. Don’t focus exclusively on what didn’t work (if that’s the case); focus on what did work.

Savor the positive feedback.

Leap for joy when your ledger moves out of the red.

Hug the nearest team member when your Twitter feed goes nuts.

Celebrate your digital transition and enjoy it. You’re in the big-time now.

Conclusion

Like any great marketing campaign, risks need to be taken and rewards need to be recognized.

Remember that this is a process and should be executed with thoughtful consideration.

  • Do your homework and study successful campaigns.
  • Make your content engaging and powerful.
  • Find locations that pull people in.

And have faith that what you create is exactly what the world is waiting for.

How will you begin your digital signage launch? What have you already done to execute it?

How Do I Measure Digital Signage Return on Investment?

You’re likely reading this post because you’ve been thinking about investing in digital signage, and maybe you never knew it was possible to measure your digital signage return on investment (ROI).

You know that Company A has seen a decent return on investment, yet you’re not so sure Company B was as lucky. Company C has also been able to pay for the move to digital signage with flying colors…

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Why Video is Vital in Your Digital Signage Campaign

Video has changed the world.

Since the very first motion picture shot in the summer of 1878, moving pictures have given us reason to stop and stare.

Videos tell stories. They touch our emotions. Very often, they change our lives.

You remember the movie Forrest Gump, right? The story of the mentally challenged man who accidentally showed up during many historic moments, teaching us life lessons on his road to becoming a millionaire?

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Can Digital Signage Ease the Pain of Customer Wait Times?

No one likes to wait.

We live in a culture that expects instant gratification. And while that gratification can’t be met at every turn, digital signage in waiting rooms and other areas can give customers some gratification in the way of colored pictures, powerful messages, interactive games, and other visuals that distract them from waiting in endless lines.

Installing digital signage is the answer many businesses and organizations are turning to, from the transportation and restaurant industries to smaller offices and waiting rooms across the globe.

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5 Top Digital Signage Challenges

Most kids dash out to get their driver’s permit the second they’re old enough.

Their sweet sixteen comes with a driver’s license—and, for the lucky ones, a sweet ride.

I, however, dragged my feet until right before my freshman year of college to finally get my license.

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Digital Signage for Lobbies: 8 Examples

If you’ve ever walked into the lobby of a college or business (and we imagine you have), you’ve likely been greeted by some superior digital signage. Well good, because digital signage for lobbies is a great idea.

If you haven’t, it’s only because that company hasn’t yet embraced the power of a digital greeting. Yet those that have are seeing some incredible results.

Lobby signage is fast becoming one of the more popular ways to attract attention to potential customers that walk into your business.

It’s the first thing they see when they push open your doors, and the last thing they see when they leave for the day. Because of this, it’s crucial you make a strong and lasting impression.

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9 Reasons Why Digital Signage is a Good Investment

We talk a lot about digital signage here on the Skykit blog, which makes sense, since it’s our business. But we don’t want to assume that you’re already using digital signage or that you even want to.

So in case you’re on the fence about whether digital signage is really successful, here are 9 reasons digital signage works and is a good investment. 

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Chromecast for Digital Signage

Can you use a Chromecast for digital signage?

Google has been making waves in the digital signage market for about two years. They’ve made it clear that “Google is here” in terms of digital signage.

The Google ecosystem has compelling hardware and software available to drive your digital signs.

There’s frequent discussion about Google-based digital signage using Chromecast as a player. But Google has other products like the Chromebit and Chromebox that also work for digital signage.

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Video Content With Digital Signage

Video content with digital signage systems is very powerful. A network of connected screens allows a company to advertise, inform, and connect with people all over the world.

But as important as the screens are, it’s what you decide to put on them that really counts.

There are pros and cons to using video, but more and more companies are finding that videos are more effective than still images.

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Digital Signage For Healthcare: 7 Ways to Use It

Recently, a family member of mine had a long hospital stay after complications to a back surgery. Digital signage for healthcare is something that’s still catching on. Unfortunately the hospital I went to didn’t have a system for wayfinding or information for guests in the hospital.

Just finding his room in the large medical campus proved challenging.

The TV high in the corner of the room was stuck on a news channel. Other than that, there was no source of entertainment. I recall my family’s frustration as they tried to get clear information about his condition and the doctor’s recommendations.

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7 Digital Signage Trends for 2016

If you paid attention to digital signage in the seventies, you’ve had the chance to witness the entire development of the industry—and what an incredible rise it’s been, but are you aware of all the digital signage trends?

Back in the seventies, long before the arrival of the modern Internet, enterprising shop owners played VCR tapes on televisions to attract customers. Of course, all content had to be prerecorded, not to mention rewound once you reached the end of the tape.

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Feature Comparison for Digital Signage Players

There are many digital signage solutions on the market. Some are purpose-built for very unique, niche requirements (for example think of the many unique digital displays that can be found on the Las Vegas strip and in their casinos).

Others are general purpose and are becoming more ubiquitous with respect to their use in everyday messaging.

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Top 4 In-House Advertising Trends

Have you ever gone to the store without knowing exactly what you were going to get? Even if you do know, it’s so easy to get swayed as a result of in-house advertising. That’s why whenever I go to the grocery store, I have a rule for myself that I have to eat a full meal at least two hours before I go grocery shopping, or else I’ll buy a ton of stuff I don’t need.

Happens literally all the time. Turns out I’m not alone in that.

90% of shoppers make unplanned purchases.

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Fashion and Physical Stores: 6 Things Customers Want

Here’s something that might surprise you: people still love buying products in stores. Nearly 40% of consumers buy something at physical stores weekly, as opposed to the 27% who make online purchases weekly.

It might not seem accurate considering how online shopping has changed the retail landscape, especially after Q4 earnings reports were released. But consumers still love to see, try, and feel the product their shopping for before committing to buying it.

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How Retail is Using The Internet of Things

Computer. Phone. Bridge. Glasses.

What do all those things have in common?

Thanks to advances in technology, they can all connect to each other. It may sound crazy, and some of them do require specific versions (like Google glasses), but it’s no longer uncommon for devices and machines to interact with each other using the internet.

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How Digital Signage Can Improve Business

This might sound ridiculous, but have you ever thought about the ROI of breakfast?

You could wake up a little earlier and make a healthy meal of an apple and some scrambled egg whites, plus instant coffee. This meal might cost you less than two dollars to make, but it would provide high returns of increased energy, leading to increased productivity throughout the morning.

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Beacon Technology in Retail: An Exciting New Tool

Imagine this.

You’re a young, single father out grocery shopping. Money is tight, so you’re on the lookout for good deals. As you walk into the store, you notice a sign that says the store has recently introduced a beacon advertising system that might help you do just that.

You already have an app that the beacons will work with on your phone—no need to scan a QR code—so you simply continue shopping.

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Virtual Stores

If you had to choose between shopping online (virtual stores) or physically going to the store, which would you pick?

If you’re anything like me, there are a few factors to consider. How far is the store, how tired am I, how quickly do I need the item? I generally go for the easiest or fastest option. And for the most part, easy means shopping online and fast means going to the store.

However, despite the growth of online retail, it still only accounts for about 10% of all sales. And companies are starting to realize the importance of integrating technology into their physical stores.

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Google Chrome for Digital Signage

Chrome’s operating system is amazing. Not sure if you knew that, but it is. The OS is the most secure in the market. Chrome for digital signage can be used in many ways. I wanted to come up with a short list of 5 dynamic ways the Chrome OS can be used in the digital signage space.

Sure, there will always be the 1-2 person donut shops that plug in a flash drive to a monitor and showcase a slideshow they made in the back office a few minutes ago with their specials.

And for them, that works.

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Corporate Communication to a Dispersed Workforce

Back in the day, corporate communication used to be cumbersome.

Whether it was by phone or snail mail, it wasn’t like working on-site.

Now, people work remotely all the time. Thanks to video conference calls, real-time document editing, and the like, it’s much easier to work together no matter where you are.

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7 Reasons Why Your Questions Are Terrible

Everything in life has an opposite. Yin and yang. Sweet and sour. Books and the movies based on them. So it makes sense that there are good questions and bad questions.

Good questions build relationships and inspire communication. Bad questions cause confusion and chaos.

So we like good questions. I want to help you think through how to craft a good question. It’s not only more convenient for you (because it’s more efficient), but also shows your co-workers and employees respect.

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How to Find Your Company Purpose

Does your company have a purpose? Can you write your company purpose down in under two sentences?

If you can’t, no worries! Unearthing that purpose is within your grasp. We’re here to help.

On the surface, you can say something like “we sell software,” but that’s what you do. Not why you do it. Purpose is what makes you stand out amidst the competition.

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23 Ways to Help Employees Want to Give Their All

It’s difficult to measure enthusiasm, isn’t it? You may find that being able to pay attention to how enthusiastic your employees are about their jobs can frequently be overlooked as the day-to-day meetings and goals overtake your schedule. You know how important it is to improve employee engagement is when it comes to either their role or in the company, but do you know how to fit that into your schedule and what that looks like?

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12 Steps: Create Powerful Internal Communications Content

How you treat your employees is how you treat your customers.

Well, so to speak.

Employees are the face of your company. They’re the ones who interact with customers the most—and who a customer interacts with can make a big difference, for good or bad.

This is where you come in.

To do their jobs well, your employees need to be engaged and connected to the company, so you’ve got to connect with them first.

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33 Ways You Can Increase Employee Engagement Today

Needing to increase employee engagement can be difficult. That being said, I know your company’s different.

You have your own vision, your own people, and your own problems.

You also find your own solutions, because what works for one company might not work for you.

It’s no different for employee engagement. Sometimes that four-point list just doesn’t cut it.

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3 Vital Tips for Improving Employee Engagement

So you know employee engagement is good, but do you know what you can do today to begin improving employee engagement?

Okay. I have good news and I have bad news.

First the good: employee engagement in the U. S. is at 32% (a three-year high), according to Gallup. The bad news? That still leaves 68% of U. S. employees who are “not engaged,” with 16.% of those employees being “actively disengaged.”

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