CASE STUDY

NEMEON Levels the Playing Field for Distributors with Skykit Digital Signage

01Overview

NEMEON is a purchasing cooperative for the building materials industry that provides management support and resources to independent roofing and siding distributors (IRSDs). This business model changes the balance of power to a more level playing field between independent companies and huge chains. NEMEON’s 150+ members with over 500 locations are small and mid-size businesses that consolidate buying power in order to purchase products at lower price points and increase profits.

According to industry studies there are approximately 7.3 million small to medium-sized businesses in the United States. In order to compete with national and global retailers, these smaller companies need to utilize all available resources and technologies to gain every possible competitive advantage.

02Challenge

Small and medium sized product vendors don’t buy and sell the high volumes that big box retailers do, so their need to maximize buying power and reduce overall costs is critical, especially in this era of consolidation and large-scale national chains. NEMEON was looking for new ways to provide resources and technologies that would enhance coop members’ ability to sell more products.

In addition, NEMEON knows that communication and visibility are key for distributors who have valuable information to share about suppliers and their products. Since distributors work with multiple suppliers, this info is constantly changing. It’s imperative that customers visiting a showroom have access to the most up to date and relevant information possible. NEMEON decided to find a digital signage content management system (CMS) that it could offer to each of its coop members.

“There are many benefits for our members that take advantage of the NEMEON Network. One of our members who advertises special order products using Skykit said their sales go through the roof when they share product info that is typically not in the catalog.”
Scott Snowball
Scott Snowball
Member Benefits Director at NEMEON

03Solution

Skykit is a born-in-the-cloud digital signage software platform with an intuitive interface that lets users create and edit content from a browser to any device. Content can be updated in real time to specific displays, or created and then scheduled ahead of time. It’s designed for infinite scale in a secure environment.

The NEMEON Network was established to offer Skykit digital signage to coop members as a fully-administered turn-key product. NEMEON buys Skykit in bulk and re-sells to members, coordinating the purchase, delivery and installation of the CMS.

The Skykit system package for NEMEON coop members includes:

A 42” commercial
grade monitor

A Chromebox dedicated to the network

A pre-purchased license to run the software

Professional install with hardware and hook-ups

NEMEON even has a dedicated Digital Signage Administrator who manages Skykit centrally for members.

04Results

NEMEON currently has Skykit digital signage in place at more than 100 supplier locations throughout the U.S. and Canada. The company is aiming to have 250 installations by August 2019, and 550 by June of 2020. Members are using Skykit to bring manufacturers’ product info right into their showrooms via digital displays that can share multiple types of info in a variety of formats on a single screen.

Examples of content being shared:
Videos

Installation and DIY videos give visitors a firsthand look into showroom products out in the field. 

News

News, sports and home repair channels entertain visitors during showroom wait times. 

Weather

Informative weather graphs show current radar conditions as well as hourly and daily forecasts.

Product Specials & Upcoming Events

Sales often spike after suppliers’ feature products or advertise new product discounts. 

Since adding the NEMEON Network to our showrooms, we have noticed positive things. Our customers are seeing new products and asking more questions. I can’t think of a better absentee method for a vendor to gain consistent exposure to their customers. The news, weather and other information the network provides is great. We will continue to have the NEMEON network as part of our marketing plan.

Rick Pogue, Arrowhead Building Supply
Rick Pogue, Arrowhead Building Supply

The NEMEON Network is a welcome addition to our showroom. Nothing but positive feedback from our vendors and customers thus far. Every NEMEON Member should be a part of the Network!

Ross Riddle, South Coast Shingle
Ross Riddle, South Coast Shingle

“We here at California Shingle feel that the program you have implemented is great for many reasons but especially for the following: Educates customers with the proper way of doing things. When busy with a customer at the counter, the other customer waiting has something to educate himself on, without becoming bored. The updated news and weather are a great and helpful feature… to update our customers with accurate weather conditions. Gets the name of the manufacturing companies we stock and provide materials for out there. Good sales tool in this economy.”

John Schunzel, California Shingle & Shake

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