In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list. It’s about why you should use digital signage, of course. (You’re shocked, I know.)
Let’s just cut to the chase, shall we?
1. It’s All the Rage
The digital signage market is growing like mad.
In 2014, the market was valued at $14.63 billion.
Can you imagine?
That number is expected to reach $23.76 billion by 2020.
That means that a lot of digital signage is being used across the world. North America accounted for the majority of the market share, with Europe as a close second.
Industries like retail, education, and manufacturing are finding ways to incorporate signage to increase revenue and streamline costs.
From interactive advertising to engaging images and video, digital signage can be found in business, on street corners, and in stores everywhere.
The only question left is, where will you put yours?
No matter how it’s used or why it’s used, incorporating digital signage is all the rage.
2. It Makes Your Brand Stand Out
Red Bull gives you wings.
But you wouldn’t know this unless you tried it.
In a standout campaign delivered by Red Bull in Vienna, shoppers that may have never experienced “getting their wings” were given the opportunity with a digital sign armed with motion tracking and gesture recognition technology.
By using their bodies to virtually move a can of Red Bull into a particular space on the screen, consumers were not only able to interact physically with the campaign, but were also able to attract the attention of people passing by.
Think about it: You’re walking through the mall minding your own business and you see a guy moving and crouching, swaying this way and that, in front of a digital sign. You find it curious so you wander over, right?
When a consumer was able to successfully move the can into the right position, he or she was rewarded with a free sample of zero calorie Red Bull.
Whether you like the product or not, one thing is for sure: You won’t soon forget the brand or your experience with it.
And that’s what good marketing does: Creates a great experience.
3. It Speeds Up Wait Times
We live in a world of instant gratification. We want what we want when we want it, and not a moment beyond.
Knowing this is part of our cultures make-up, digital signage has found a solution to make time seem to move a bit faster.
Psychology Today published an article that talked about the phenomenon of waiting. Not many of us are fans of it. As a matter of fact, most people will only wait up to ten minutes before they move on to something else.
That’s why industries like retail and healthcare use digital signage to distract those that have to wait.
By engaging them with videos and interactive advertisements, the perceived wait time of a customer is reduced by 35 percent.
Pretty cool statistic, right?
4. It Helps the Lost Get Found
Trying to find a specific location in a city or area you are unfamiliar with can be nerve racking, especially when you’re somewhere that speaks a different language.
Wayfinding is the magic pill to calm racking nerves.
Wayfinding is a digital form of traditional map reading.
Actually, it’s even better than that. Using an interactive touch screen, users are guided through a physical environment with images and direction.
Universities and college campuses use Wayfinding kiosks to help new students navigate the campus and the interior of the buildings on campus.
Should something change, directions can be updated on the spot.
If construction keeps one building temporarily closed or walkways are compromised due to weather, users can find this out via the digital Wayfinder.
What a great way to help the lost get found again.
5. It Educates in Droves
Right after you play with the touchscreen on the Wayfinder in the student lobby, you get to run into more digital signage as you make your way around the campus.
At some schools, digital signage and the Internet of Things are making shared learning a cinch.
Educators have the ability to measure and share data with other educators anywhere in the world. The can link directly to curriculums, too, making creating and sharing of ideas a seamless process.
The signs are also used to update students on class changes or special events.
Finally, to keep students safe, many colleges and universities have incorporated Emergency Notification Systems to alert students when there is a safety issue.
In light of the mass shootings our country has experienced, there’s no question that incorporating a system that can alert and even initiate a lockdown, is vital.
The lockdown can automate perimeter security, keeping students safely in and dangerous intruders out.
In a word, digital signage on college campuses can save faculty, staff, and students tons of time with less worry.
6. You Can Reach Millions of People in Seconds
I would be remiss if I didn’t tell you that digital signage could help you reach billions of people in a matter of seconds.
It’s already happened.
In September of 2015, a company called SAWA, in conjunction with the United Nations, launched a 7-day digital campaign called Project Everyone to raise global awareness around the issues of poverty and sustainability.
SAWA is a global cinema advertising association aimed at developing international standards and best practices between cinema advertising companies around the world.
The idea was to spread the goals to every single person on the planet. That’s 7 billion people in 7 days.
450 cities across 28 countries were involved and millions and millions of people were reached with different digital signs in all sorts of locations.
Can you imagine?
That’s the kind of power this technology has.
7. It Makes Your Mouth Water
Okay, this can really happen.
Restaurateurs are using digital signage to tempt customers to buy bigger and buy more.
Gone are the days of flat, boring menu boards. Flashy, bright, digital menu boards have taken their place, some of which can really get your juices flowing.
Imagine, as you wait in line at a fast casual restaurant, biting into that juicy, hot hamburger that you see on that digital sign over there.
It’s sizzling hot and fresh off the grill, topped with crisp lettuce and ripe tomatoes.
That’s the idea. Using these kinds of images on menu boards is driving restaurant sales up. The strong visuals are powerful enough to tell you, the waiting customer, that the burger is what you want.
Oh. And add fries for only 99¢. Nice upsell.
8. They Look Super Cool in Your Lobby
Digital signage placed in the lobby of your business or waiting room tells those that walk in that you are relevant and up to date.
Real estate offices have jumped on board, using high-definition screens to display homes for sale. It’s the first thing buyers see when they walk into a broker office.
And if any information changes (like sale price or agent), it can be updated quickly. Sure beats scribbling on the photocopied image tacked to the corkboard.
They can be found in hotel lobbies, too. In an effort to keep visitors active in the hotel, some establishments have gotten savvy with their signage. In resort areas, visitors can upload pictures from their visit and share them with the rest of the hotel patrons. Even social live streaming is becoming popular on hotel lobby signs.
Keeping visitors engaged and excited gives them a reason to come back and stay again.
9. You Can Do Really Creative Things With Them
- You can stream live social media feeds.
- You can use sensors that are triggered by movement.
- You can emit smells from them.
- You can engage users to interact.
And the list goes on and on. All of these concepts are really cool things.
You can make people laugh, smile, cry, respond, the possibilities really are endless.
Yes, there are digital campaigns that require static images or simple video, but yours don’t have to be one of them.
Which of these technologies would work for you?
Julia Childs would go for the scent technology, don’t ya think?
10. They Make You Smarter
I don’t know about you, but if I’m at a table in a busy restaurant, I have to be doing something. Thanks to tabletop tablets, I can keep busy and educate myself at the same time.
Thanks to the trivia games and brain games, I’m smarter than I was yesterday. And I can spew off statistics like no one else.
For example, did you know that more than 60% of buying decisions are made at the point of sale?
That’s why I have to stay away from tabletop tablets. They may make me smarter, but once the game is over and the specials show up, they also make me spend more.
Advertising and technology are best friends.
Honestly, today, you almost can’t have one without the other.
From creating stellar video ads with mouth-watering food to creating a Wayfinding solution that leads people to the right place, digital signage in the 21st century is busting out.
The possibilities are endless. Think of how you can alter the world with your message. You don’t need to be part of the United Nations to do it, either. All you need is the drive to deliver your message and the hunger to succeed.
These are our Top 10 reasons to use digital signage. What are the reasons you use digital signage?